Our Story

Cierra Morgan is the designer and founder for the brand Juanita White Couture. She started designing at the age of 12 years old. She was inspired by her grandmother who shared her love for sewing in the 1990’s. Having a dream of designing her very own collection one day she decided to create her first collection in the summer of 2016 in Detroit, Michigan. She have been featured in numerous fashion shows both locally and nationally. The brand name Juanita White is her late grandmother’s maiden name who she calls her inspiration.

Our brand is changing the way women of all backgrounds dress everyday. We wanted to create high fashion that you can find made locally in cities like Detroit and not only just in fashion capitals like New York. Our women feel inspired to look and feel their best when they wear our brand. Every garment is designed thoughtfully with love. We hope you enjoy the ever changing world of fashion with our uniquely designed looks.